Dynamic Pricing - What It Is and Why It's Important
Dynamic pricing may dramatically alter the way we buy and sell things. Big data can enable pricing to be tailored to each individual and each situation. Sounds good, but it can be fraught with challenges.
Here are some things worth thinking about for your agency.
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Meet Mike Carlton
Mike is a life-long advertising agency guy. He's passionate about the business. His father was an agency guy, too. One son is an agency account planner who now leads a marketing consulting firm. Another son provides marketing automation services to agencies. And a daughter spent a stint in agency life, too. His wife says it's part of the family DNA.
What We Do
We improve the business of advertising agencies. Our job is to help agencies become more successful in their marketplace, more profitable, and more fun. There are three secrets in the process. First is understanding the life satisfaction issues of the principals. The second is the business model of the agency. And, the third is how well the business model is implemented. Here’s a closer look at how it all works.