Meet Mike Carlton  

His Professional Side

Mike has spent most of his life in and around advertising agencies and related firms. For over a quarter of a century he served in various agency functions, including general management and ownership in a 150-person shop. Along the way he held offices in the American Association of Advertising Agencies, agency networks, and became a frequent writer and speaker on agency issues.

In the 1980s he founded Carlton Associates Incorporated, a consulting firm that focuses on agency human and business challenges. He was also a founder of World Systems, a first generation operating system supplier for agencies, and 600 Monkeys (now a part of Computer Associates), a provider of new technologies for agencies and other professional service firms. In addition, he founded Centre for International Business, which has assisted advertisers and agencies globally.

More recently he participated in the founding of Knotice (now a part of IgnitionOne) a leading provider of data management platforms for major marketers and is a backer of Sunflower Solutions a socially focused enterprise which provides electricity to remote communities in the developing world.

His consulting, systems and international work has taken him to agencies and marketers all over the world. he has worked with more than 100 firms, including strong, mid-size independent agencies, offices of global agency organizations, as well as successful smaller shops. He currently serves on the advisory or corporate boards of a number of agencies and related businesses.

Mike is a former Army Officer and holds a business degree from The University of Delaware.

His Mentoring Side

Throughout his career, Mike has had marvelous mentors. Today, he gets great satisfaction helping share the knowledge he has received with others. He devotes a significant portion of his time to working with young entrepreneurs with start-up or transitional agencies or marketing service firms. He gets particularly excited helping those who are creating new categories of marketing services.

Mike enjoys writing and speaking. And has addressed groups of agency leaders as well as marketing, communications and MBA students, both in the US and abroad.

His Personal Side

In 1960, Ruth and Mike met at (where else?) an advertising club course. Over the past five decades they have built a family of ten children. Seven are adopted, two permanent foster children and one (number 9) biological child. And of course, lots of dogs, cats and other assorted animals. The family home is in Chagrin Falls, Ohio 44022 USA.

Today, the kids are grown and scattered. But they provide Ruth and Mike with great travel destinations and a growing number of grandchildren to play with.

Recent Whitepapers

What to Expect from Your Account Executives
Is Your Agency a Practice or a Business?
Is Your Agency Too Busy to Change?

Recent Talks

Are You Neglecting Your Most Important Asset?
Are You Marketing Through the Rearview Mirror?
Is Merger a Four-Letter Word?
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