Carlton Associates Inc | Improving the business of advertising agencies


	Improving the business of advertising agencies

Is Mentoring a Lost Art?

Bright young agency talent is hard to find and hard to keep. So helping them grow professionally is crucial. Yet many of the mentors that used to guide young talent are now gone. And if talent development is diminished, the future looks bleak.

Here are some thoughts on mentoring that may help your agency.

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	Meet Mike Carlton Mike is a life-long advertising agency guy. He's passionate about the business. His father was an agency guy, too. One son is an agency account planner who now leads a marketing consulting firm. Another son provides marketing automation services to agencies. And a daughter spent a stint in agency life, too. His wife says it's part of the family DNA.


	What We Do We improve the business of advertising agencies. Our job is to help agencies become more successful in their marketplace, more profitable, and more fun. There are three secrets in the process. First is understanding the life satisfaction issues of the principals. The second is the business model of the agency. And, the third is how well the business model is implemented. Here’s a closer look at how it all works.


	Recent Whitepapers What to Expect from Your Account Executives Why Personal Relevance Marketing Is Important to You Is Your Agency a Practice or a Business?


	Recent Talks Are You Neglecting Your Most Important Asset? Are You Marketing Through the Rearview Mirror? Is Merger a Four-Letter Word?

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