Carlton Associates Inc | Improving the business of advertising agencies


	Improving the business of advertising agencies

Has Accounting Led Us Astray?

Have accounting principles beguiled agencies into a business model that positions them as a vendor of commodity stuff? One that makes it difficult to be fairly rewarded for marketplace outcomes?

Here are some thoughts on that model and ways to change it.

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	Meet Mike Carlton Mike is a life-long advertising agency guy. He's passionate about the business. His father was an agency guy, too. One son is an ageny account planner who has now started a marketing consulting firm. Another son provides web services to agencies. And a daughter looks like she's headed towards agency life, too. His wife says it's part of the family DNA.


	What We Do We improve the business of advertising agencies. Our job is to help agencies become more successful in their marketplace, more profitable, and more fun. There are three secrets in the process. First is understanding the life satisfaction issues of the principals. The second is the business model of the agency. And, the third is how well the business model is implemented. Here’s a closer look at how it all works.


	Recent Whitepapers What Business Is Your Agency In? The Revolt of the Galley Slaves Agencies at the Tower of Babel


	Recent Talks Is Merger a Four-Letter Word? The Evolving Role of Account Service How the Changing Consumer is Changing Agencies

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