Advertising agencies are supposed to be fun. But not so for many the past few years. What has happened? Why? And, what can be done about it?
This whitepaper focuses on these questions, and more importantly, some answers on how to make it fun again.
Meet Mike Carlton
Mike is a life-long advertising agency guy. He's passionate about the business. His father was an agency guy, too. One son is an agency account planner who now leads a marketing consulting firm. Another son provides marketing automation services to agencies. And a daughter spent a stint in agency life, too. His wife says it's part of the family DNA.
What We Do
We improve the business of advertising agencies. Our job is to help agencies become more successful in their marketplace, more profitable, and more fun. There are three secrets in the process. First is understanding the life satisfaction issues of the principals. The second is the business model of the agency. And, the third is how well the business model is implemented. Here’s a closer look at how it all works.